wizerddigital

About Wizerd Digital

Wizerd Digital — Melbourne

A studio page. What we do, who does it, and everything you were going to ask before you called.

Scroll — eight screens

01 — The operating model

Wizerd is two people in Melbourne. We rebuild small-business websites that are already trading and already losing the visitor at the moment they decide. Both of us came out of engineering degrees, so we start with what your site is measurably doing now, change the handful of things that move that number, and measure it again ninety days later. There is no retainer you cannot leave, no strategy deck before a single page is drawn, and no part of the work handed to somebody you have never spoken to. On launch day you get the files, the accounts and the passwords, and a plain note on what we changed and why.

the two of us

02 — Who does the work

Two founders. No account manager between you and the work, no junior learning on your budget, and no third person whose whole job would be telling the other two what to do. The person who answers your first email is the person who draws the pages and the person who writes the code.

01

Nadil

Co-founder — design, front-end, motion

Nadil draws the site. That means the order the argument is made in, the type it is set in, and every state a visitor can put a page into not a picture of a homepage handed over for somebody else to interpret.

He came to this from an engineering degree, which shows up as an unglamorous habit: before anything is designed he reads what the current site is doing, page by page, and works out where people are leaving. Most of the time the answer is boring and fixable, and knowing that early is what keeps a rebuild to six weeks instead of six months.

He does the front-end build as well, so nothing gets designed that cannot be shipped. If a layout would cost the page a second of load time, it does not survive the drawing, and you never have to hear the two of us argue about whose problem that is.

02

Pravin

Co-founder — build, performance, measurement

Pravin makes it real and makes it fast. Static-first builds, as little JavaScript as a page can survive on, and a performance budget agreed before the first line is written rather than apologised for afterwards.

He owns the numbers on both ends of a project. Before: what your traffic does today and which two figures we are going to be judged on. After: the same two figures at thirty days and ninety, written up in a page you can read without us on the call.

He also owns the handover, which is the part most studios are quiet about. Hosting in your name, a CMS you can actually use, one recorded session for whoever edits the site next, and a written page they can follow when you are not there. You should be able to sack us and lose nothing.

everything else

03 — Forty answers

Sorted so you can find your own objection rather than read the lot. Nothing here is a hedge, and every number in it is one we will put in a quote.

01

Working with us

01 Who will I actually be dealing with?

Nadil and Pravin. There is nobody else. The person who answers your first email is the person who designs the pages and the person who writes the code.

02 Do you work with businesses outside Melbourne?

Yes. Roughly half our work is interstate. The whole job runs on calls and shared links, and the only thing we lose is the coffee.

03 Do we have to meet in person?

No, though we will if you are in Melbourne and you want to. Most clients find one call a fortnight is plenty.

04 What size business do you take on?

Small ones. One to twenty people, usually owner-operated, usually already trading. If you have an internal marketing team, we are probably the wrong shop.

05 Do you ever say no to work?

Often. If your site is not the reason the numbers are flat, we will tell you that on the first call and not send a quote.

06 What do you need from me to start?

Access to your current site and its analytics, half an hour on the phone, and one person on your side who can make a decision without a meeting.

07 How much of my time will this take?

About four hours across the whole project: a kickoff call, two review rounds and a sign-off. We write the questions down so you can answer them between jobs.

08 What if I hate the first design?

You say so and we redraw it. The first review is deliberately early and deliberately rough, which is what makes disliking it cost a day instead of a month.

09 Do you sign NDAs?

Yes. Send yours and we will sign it before the first call if you would rather.

10 Can you work alongside our existing designer or agency?

Yes. We have taken builds over from other studios and handed work back to in-house teams. We will not badmouth whoever came before us.

02

Scope, time and money

01 What does a site cost?

Two packages, each a fixed number up front and a monthly after launch. Standard is for one place and one action; Pro is for more than one thing to sell. We price it on a fifteen-minute call, and the packages page lays out what separates them. If your job does not fit either, we quote it.

02 What if my job does not fit a package?

Then we quote it after the first call, as one fixed number, and it does not move unless the scope does. A five-page site with a booking flow is harder than a twenty-page site without one, so the number follows how many page TYPES you need, not how many pages.

03 How long does it take?

About four weeks for Standard, from the day your words and pictures reach us. Six to eight for Pro. Faster is possible, and it usually means cutting the measurement, which is the part that pays for the job.

04 How do payments work?

Half at kickoff, half the week before launch, then the monthly from the day it goes live. Month to month: cancel any time and the code leaves with you.

05 What is not included?

Copywriting beyond the core pages, photography, and paid advertising. We will tell you who to call for all three and we take nothing for the referral.

06 Do you take smaller jobs?

Yes. A single landing page, a checkout fix, a speed pass. Anything under a week is quoted at a day rate.

07 What happens if the project stalls on our side?

Nothing bad. We park it and pick it up when you are ready, and we do not charge for the gap.

08 Do you charge for the first call?

No. It runs thirty minutes and you will leave it with at least one thing you can fix yourself, whether or not you hire us.

03

How the site gets built

01 What do you build on?

Static-first: Astro, plain CSS, and as little JavaScript as the page can survive on. Shopify when you sell things. WordPress only when you already have it and moving is not worth your money.

02 Why not WordPress for everything?

Because most small-business WordPress sites are eleven plugins deep and four seconds slow, and undoing that is half of what we get paid for.

03 Will I be able to edit it myself?

Yes. Anything that changes often goes into a CMS you can use without calling us. Anything that never changes stays in code, where it cannot be broken by accident.

04 Is it going to be fast?

That is the point of building it this way. We set a performance budget before the first line and we show you the before and after numbers on the same chart.

05 Does it work properly on a phone?

Every page is drawn at phone width first, because that is where most of your traffic already is. The desktop layout is the second draft, not the first.

06 What about accessibility?

Keyboard navigation, real contrast, honest heading order, and alt text on every image. It is built in rather than audited at the end, and there is no badge in the footer about it.

07 Who hosts it?

Usually Cloudflare or Netlify, on your account, in your name. We will manage it if you want, and you can take it back any day without asking.

08 Do you use templates?

No. We use our own component system, which is not the same thing: the parts are ours and reused, the layout is drawn for your business.

04

After it launches

01 What happens on launch day?

We move the domain, watch the analytics for the first hour, and stay reachable for the rest of the day. Nothing goes live on a Friday.

02 Do I have to keep paying you?

No. The site is yours, on your accounts, with no licence to renew and nothing that stops working if we stop talking.

03 What if something breaks in week two?

We fix it. Anything we built is covered for thirty days after launch with no invoice.

04 Do you offer ongoing work?

Yes, monthly, and it is optional. Most clients take it for the first three months and then stop, which is a perfectly good outcome.

05 How will I know whether it worked?

We agree on two numbers before we start, usually enquiries and the rate at which visitors become them, and we report both at thirty days and ninety.

06 What if the numbers do not move?

We come back and keep changing the pages until they do, at no extra cost, for ninety days. It has happened twice and we fixed both.

07 Can you train my team?

Yes. One recorded session on editing the site, plus a written page you can hand to whoever joins next year.

08 Do you keep a copy of my site?

Yes, for twelve months. You can ask for it or ask us to delete it at any point, and we will confirm in writing either way.

05

The two of us

01 Why does engineering-trained matter?

Both of us finished engineering degrees before this. It is why we open with what your site is measurably doing rather than with what it looks like, and why we are comfortable being judged on a number.

02 How long have you been doing this?

Wizerd has been trading since 2024, and both of us were building sites for other people before that.

03 Why only two of you?

Because a third person means a project manager, and a project manager means you stop talking to the people doing the work.

04 What do you turn down?

Anything on a deadline that requires cutting the measurement, and anything where we would be the fourth agency in two years without something having changed on your side.

05 Where are you based?

Melbourne. We work Australian hours and we answer the phone during them.

06 What is the fastest way to start?

Book fifteen minutes. If we are not right for the job we will say so on that call and point you at somebody who is.

Still here

Nothing left to ask. Book fifteen minutes and we will tell you on the call whether we are the right two people for it.

Book fifteen minutes