Industries
wizerd 003 trades
Three trades we have actually shipped in. Each one breaks a website in its own way.
001 Why these three
We are two engineers in Melbourne, and the same brief lands differently in every trade. A coach is bought on proof. A celebrant is chosen on voice. A retailer with a considered product is closed in the messages, after hours, by a person. We have shipped a site in each of these three. What follows is what those builds taught us: what breaks, why a template cannot fix it, and what we put there instead.
002 The index
Pick the one you are in. If none of them is yours, the work still travels — the argument is about how a trade sells, not about the trade.