Weddings and celebrants

A celebrant sells the one thing that cannot be photographed: how they will sound standing in front of everyone the couple has ever met. There is no feature list. There is no comparison table. There is a date, one person gets it, and the couple decides on tone — whether this reads like someone who will make their grandmother laugh, or someone who will read the paperwork out flat.

Which is why the theme sites all fail in the same way. A script font, a slideshow of a wedding that belongs to nobody, and a contact form that asks for a name and a message and never once asks for the date. They are interchangeable, and interchangeable is fatal in a trade where the entire purchase is the person. The couple will come back to that page four times, on a phone, late, and forward it to a mother who will read every word. It has to hold up to being read slowly, twice, by people who are already emotional.